wireless earbuds that focus on specific areas — sound quality, comfort, water resistance, battery life, compatibility are best.

The Sony WF-1000XM4  offered great noise cancellation and all-day battery, but are larger than their predecessors.

Sennheiser Momentum True Wireless  earbuds with great sound quality. The sound can be customized and the active noise cancellation is also good.

Jabra Elite 3 earbuds are affordable and they make up for it with the quality of the sound, comfortability and compatibility across various devices.

Bose's QuietComfort Earbuds II are great because they have the best noise cancelling in earbuds and even in other headphones.

The Pixel Buds Pro have a great reputation when it comes to their advantages in ANC, sound quality and transparency mode.

Samsung Galaxy Buds 2 Pro support for 24-bit audio in some compatible apps, plus a gimmicky head-tracking feature.

Jabra's Elite 7 Pro are a great pair of wireless over-ear headphones with excellent sound quality and battery life.

Fewer companies are making products that stand out and the ones you hear about usually have an established name, such as Sony, Samsung.